There is a reason these three look so happy. Celia Cañez, Davin Richmond and Jeff Rambo (pictured above L to R) are about to launch a brand new brewery in San Diego’s Little Italy neighborhood, Social Jack’s. Richmond and Rambo are the owners (and former homebrewers) and Cañez is the General Manager. We sat down with them at Neighborhood for a few beers and some great conversation about their plans.
PQ: Some would say that San Diego might be a tough market to open a new brewery. How to you respond?
JR: San Diego breweries do not have the kind of competition that one might expect. It is actually a very supportive community. It’s good to know that 86 breweries in the area just means that there are 86 other people out there to help you out and support you. I feel like our competition is really with breweries outside of San Diego County.
PQ: Are there any people that stand out in your mind that have been most supportive to you?
PQ: So what styles are you going to focus on brewing?
JR: We don’t have any style. (Haha) I mean we don’t want to be boxed into a style of beer to brew. We want our taps to be always rotating so every time you come into Social Jack’s you will have a different experience.
PQ: What are you looking forward to brewing?
DR: I plan to brew a grapefruit pale ale. We really want to stay local with our products and since we have the Mercato down the street from us every Saturday I would love to run down there, pick up some grapefruits and brew up a pale ale using the fruit and skin. I want it to be on the lighter side. I think it will be something that will win over Bud drinkers.
JR: I plan to brew a collaboration beer with the Coffee and Tea Collective that will be a sweet milk stout and traditional stout hybrid. It will have some bourbon, oat, coffee and traditional stout notes.
CC: We are going to be reaching out on social media to get ideas for what people want us to brew next.
Jordan (from Neighborhood) stopped by the table to say he was looking forward to a cranberry sour from Social Jack’s in the fall.
PQ: So, who is going to be the brewmaster?
JR: Right now Davin and I are sharing that duty. We are currently considering hiring a full time brewer to take over those duties within the next month or so.
PQ: Exciting. You’ll keep us updated on that?
PQ: Name your favorite brewery in San Diego and your favorite brewery outside of San Diego.
DR: I’m going to have to choose my hometown favorite for my national choice, Newport Storm and for local I would say Hess.
EDITOR’S NOTE: You can locate all of these breweries on PubQuest. :)
PQ: What do you anticipate as your opening date?
JR: We actually have a 3-stage roll out with 3 separate entities. In April we plan to launch Brewed Local. This company will provide beer education tours that will focus on the smaller breweries in San Diego (eg. Butcher, BNS, Mother Earth) The tours will begin and end at Social Jacks. In May we will launch Social Jack TV. This is a podcast that will broadcast every day of the week from the brewery. We will start with a beer podcast but plan to expand to a number of different topics (sports, entertainment, dating, etc.). June will bring the soft opening of Social Jack’s Brewery and then July will be our grand opening.
PQ: Wow, you’ve got a lot going on. Is all of this going to happen in the Little Italy location?
JR: Yes. Our location is a 3-story loft so each floor will house something different. The bottom floor will be our brewing equipment and merchandise area. The 2nd floor will be our tasting room, and the 3rd floor will be our studio. The great thing about the studio will be the glass walls where you can watch as a podcast is being taped while you are hanging out in the tasting room.
PQ: How are you going to finance all of this?
JR: We have private investors and are also launching a Kickstarter campaign. We hope to raise at least $40,000 through Kickstarter to get everything up and going.
Cheers and best of luck to our friends at Social Jack’s!